We created an integrated campaign which saw us develop the brand – Swansea 2021 – and raise awareness of that brand through city dressing, advertising, public engagement, stakeholder engagement, digital content marketing, media relations and experiential PR stunts. Highlights included securing Rhys Ifans to hand deliver Swansea’s final bid document to the Department for Digital, Culture, Media & Sport in London; the creation of the largest photo mosaic in the UK made up of thousands of photos of Swansea people backing the bid; gaining vast celebrity support including backing the bid films from Catherine Zeta Jones, Rob Brydon, Bonnie Tyler and John Challis; Swansea becoming to first ever city to ‘market’ itself on Tinder; and the sheep on Gower turning blue (the brand colour) in support of the bid.
